Monday, September 20, 2010

Coffee on the Go : Starbucks VIA Ready Brew

Who would have thought that you can enjoy your favorite cup of Starbucks coffee even when there's no Starbucks store nearby? You can literally take your coffee with you up to the top of the mountain or to the farthest point of the island and you can still enjoy the same Starbucks experience minus the jazz-y music and the sound of blender going on and off every other minute.

At first, I thought it was a joke when I heard that there will be a Starbucks instant coffee. "How can that be possible", I thought. After working for the Green Siren for more than two years, my mind was set to think that Starbucks will always be about freshly brewed coffee or fragrant espresso-based drinks handcrafted by your favorite barista.

However, the news is true and the Starbucks VIA Ready Brew has arrived here in the Philippines following the first market launch in Japan. It comes in three flavors: Italian Roast, Decaf Italian Roast and my personal favorite, Columbia.

I was excited to give it a try as I love the nutty, bold flavor and aroma of the Columbia. By just adding water, I got myself a cup of Starbucks Columbia coffee in an instant. Each cup comes cheap too!

A pack of 3 retails at P130 and a box of 12 sells for P450. That's roughly Php. 38 per cup!!!

The Starbucks VIA Ready Brew is available in all Starbucks stores nationwide. Grab a box now! :)

*photo by Starbucks Coffee Philippines

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