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Showing posts with the label anchor philippines

#FrannyCooks: Four Cheese Fusilli Bianco with Anchor (Meatless Special)

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Growing up in the Philippines, there's a common practice wherein some items (common nouns) are referred to by a particular brand (proper noun). For example, "Don't forget to close the Frigidaire (a popular brand of refrigerators)"  or "Do we still have Colgate? (toothpaste)"   As a marketer, I'd honestly take great pride if my brand will be used as such. Perhaps, this is one indication that the brand as made it as a household name. Similarly, when using butter, I often times would hear my Kongkong would say "Just add Anchor and sugar" when he actually meant "Just add butter and sugar". Well, Anchor Butter has been around for as long as I can remember and growing up, this is what I would also see in our fridge which we use to spread on bread, pancakes, on sweet corn and more. In fact, my favorite childhood breakfast was pretty simple. It's a piece of toasted bread with melted butter and sprinkled with white sugar. So simple but s...

#FrannyCooks : Chocolate Chip Cookie Brownie with Anchor Philippines

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"Hi, I'm Fran and I'm a Chocoholic." All my life, I've never (and I say this with conviction) been fond of chocolates. In fact, chocolate flavored cakes will never be one that I'd go for at any given day. I can barely consume an entire bar of chocolates and it's not one that I'd go out of my way to buy when doing my grocery shopping. Here at home, it has always been Papa and Pan who are the chocoholics in the family. All that has suddenly changed after I gave birth to my twins. The more I nurse them, the more I start to crave for chocolates. It's crazy! From chocolate milk to chocolate bars and truffles to chocolate cakes and ice cream. I would purposely order Iced Chocolate when I'm out with my family and we now have a steady supply of chocolate milk, bars of chocolate and tubs of chocolate ice cream in the fridge. I would like to think that it's my hormones playing trick on me and suddenly, I turned into this chocoholic mommy and beli...